How Accurate are AVMs?

(Originally published on GibsonSothebysRealty.com) In the last 10-15 years, MLS services have opened listings to third-party aggregators (Zillow.com, Trulia.com, Realtor.com, etc). These websites provide a number of non-property-search features, from home design ideas to home value estimates. To arrive at the value estimates, most of these sites are using pricing systems called Automated Valuation Models … Continue reading How Accurate are AVMs?

Why real estate clients should hire you (and not another agent)

Identify your unique value proposition to win new business (Originally published on Inman.com.) “Why should we hire you instead of another real estate agent?” Do you fear this question? If so, you probably have not identified your unique value proposition (UVP). Some people call it the unique selling proposition (they say toe-may-toe; I say toe-mah-toe). … Continue reading Why real estate clients should hire you (and not another agent)

3 Fun Books for Real Estate Agents

I used to hate the whole “Professional Development” genre. The books were dry… that’s putting it mildly… The SAHARA isn’t as dry as some of those books! So when I found some Prof. Dev. books that were actually written for readers, I did a double-take. Here are three fun books to help make your snow-bound days (or nights) more productive — click on … Continue reading 3 Fun Books for Real Estate Agents

The Snow Can’t Slow Me! 5 Things To Make Today Productive

We are being walloped by an epic snowstorm… or so they will have us believe. Regardless, today you are stuck at home. But, you can still be productive — maybe even more productive than most days! Here are a few tips to help you make the most of it. Conduct client meetings by phone. If it needs to be more like … Continue reading The Snow Can’t Slow Me! 5 Things To Make Today Productive

Are you thriving or suffering due to third-party websites?

Consumer-driven websites are good for the industry (This article was originally published by Inman.) If you work in real estate, you have likely heard or spoken this sentence: “Zillow is killing the industry.” Well, here’s a controversial opinion: In spite of the prevailing opinion, our industry is actually thriving in the age of consumer-driven, third-party real estate … Continue reading Are you thriving or suffering due to third-party websites?