(Originally published on GibsonSothebysRealty.com) In the last 10-15 years, MLS services have opened listings to third-party aggregators (Zillow.com, Trulia.com, Realtor.com, etc). These websites provide a number of non-property-search features, from home design ideas to home value estimates. To arrive at the value estimates, most of these sites are using pricing systems called Automated Valuation Models … Continue reading How Accurate are AVMs?
Identify your unique value proposition to win new business (Originally published on Inman.com.) “Why should we hire you instead of another real estate agent?” Do you fear this question? If so, you probably have not identified your unique value proposition (UVP). Some people call it the unique selling proposition (they say toe-may-toe; I say toe-mah-toe). … Continue reading Why real estate clients should hire you (and not another agent)
I used to hate the whole “Professional Development” genre. The books were dry… that’s putting it mildly… The SAHARA isn’t as dry as some of those books! So when I found some Prof. Dev. books that were actually written for readers, I did a double-take. Here are three fun books to help make your snow-bound days (or nights) more productive — click on … Continue reading 3 Fun Books for Real Estate Agents
“Life is a journey, not a destination.” — Ralph Waldo Emerson Life happens in the gaps. It is in the space between notable moments. It is not the destination, but the journey that defines your life. I believe that happiness is found in being present in each moment and grateful for what it offers. Similarly, … Continue reading Leaping Over the Gap
We are being walloped by an epic snowstorm… or so they will have us believe. Regardless, today you are stuck at home. But, you can still be productive — maybe even more productive than most days! Here are a few tips to help you make the most of it. Conduct client meetings by phone. If it needs to be more like … Continue reading The Snow Can’t Slow Me! 5 Things To Make Today Productive
(Originally published on Inman.com) “Just do it” has been Nike’s slogan for years. And when it comes to getting fit, they are right. You won’t get fit by talking about going to the gym. You need to “just do it.” Achieving higher real estate sales is no different. My slogan this year is, “Stop dreaming. … Continue reading 5 Steps to More Real Estate Sales
Consumer-driven websites are good for the industry (This article was originally published by Inman.) If you work in real estate, you have likely heard or spoken this sentence: “Zillow is killing the industry.” Well, here’s a controversial opinion: In spite of the prevailing opinion, our industry is actually thriving in the age of consumer-driven, third-party real estate … Continue reading Are you thriving or suffering due to third-party websites?