Identify your unique value proposition to win new business (Originally published on Inman.com.) “Why should we hire you instead of another real estate agent?” Do you fear this question? If so, you probably have not identified your unique value proposition (UVP). Some people call it the unique selling proposition (they say toe-may-toe; I say toe-mah-toe). … Continue reading Why real estate clients should hire you (and not another agent)
(Originally published on Inman.com) “Just do it” has been Nike’s slogan for years. And when it comes to getting fit, they are right. You won’t get fit by talking about going to the gym. You need to “just do it.” Achieving higher real estate sales is no different. My slogan this year is, “Stop dreaming. … Continue reading 5 Steps to More Real Estate Sales
Consumer-driven websites are good for the industry (This article was originally published by Inman.) If you work in real estate, you have likely heard or spoken this sentence: “Zillow is killing the industry.” Well, here’s a controversial opinion: In spite of the prevailing opinion, our industry is actually thriving in the age of consumer-driven, third-party real estate … Continue reading Are you thriving or suffering due to third-party websites?
It’s been a long time since I blogged… too long. In fact, I have made writing part of my goal for 2015. This will include book reviews, professional writing, and personal observations. I welcome your feedback, suggestions and questions. I recently had the pleasure of contributing to a radio program and a real estate news source. For … Continue reading A New Year, A New Goal