Why real estate clients should hire you (and not another agent)

Identify your unique value proposition to win new business (Originally published on Inman.com.) “Why should we hire you instead of another real estate agent?” Do you fear this question? If so, you probably have not identified your unique value proposition (UVP). Some people call it the unique selling proposition (they say toe-may-toe; I say toe-mah-toe). … Continue reading Why real estate clients should hire you (and not another agent)

Are you thriving or suffering due to third-party websites?

Consumer-driven websites are good for the industry (This article was originally published by Inman.) If you work in real estate, you have likely heard or spoken this sentence: “Zillow is killing the industry.” Well, here’s a controversial opinion: In spite of the prevailing opinion, our industry is actually thriving in the age of consumer-driven, third-party real estate … Continue reading Are you thriving or suffering due to third-party websites?