How Accurate are AVMs?

(Originally published on GibsonSothebysRealty.com) In the last 10-15 years, MLS services have opened listings to third-party aggregators (Zillow.com, Trulia.com, Realtor.com, etc). These websites provide a number of non-property-search features, from home design ideas to home value estimates. To arrive at the value estimates, most of these sites are using pricing systems called Automated Valuation Models … Continue reading How Accurate are AVMs?

Why real estate clients should hire you (and not another agent)

Identify your unique value proposition to win new business (Originally published on Inman.com.) “Why should we hire you instead of another real estate agent?” Do you fear this question? If so, you probably have not identified your unique value proposition (UVP). Some people call it the unique selling proposition (they say toe-may-toe; I say toe-mah-toe). … Continue reading Why real estate clients should hire you (and not another agent)

Mindset: the gateway or obstacle to fulfilling your potential

I found a book that will guide my coaching efforts. My mantra this year is “Stop dreaming. Start doing.” But, I know that taking action is tough for some people. Mindset delivers clear concepts and action items that will help me to help others accomplish their goals. If you are like me, you will recognize yourself. You will … Continue reading Mindset: the gateway or obstacle to fulfilling your potential

3 Fun Books for Real Estate Agents

I used to hate the whole “Professional Development” genre. The books were dry… that’s putting it mildly… The SAHARA isn’t as dry as some of those books! So when I found some Prof. Dev. books that were actually written for readers, I did a double-take. Here are three fun books to help make your snow-bound days (or nights) more productive — click on … Continue reading 3 Fun Books for Real Estate Agents